Mohd Isa, Rohayati and Youhanna, Najdi and John C., Williamson
(2016)
Philanthropic Fundraising of Higher Education Institutions: A Review of the Malaysian and Australian Perspectives.
Sustainability, 8 (541).
pp. 1-20.
ISSN 2071-1050
Abstract
Currently, higher education institutions are facing rapidly rising costs and limitations
in governmental funding. Accordingly, higher education institutions need sustainable forms of
funding to operate effectively and remain competitive. In their attempts to identify causes and
initiatives, world universities have paid more attention to philanthropic support. In their effort to
raise funds, many institutions have grappled with questions of why donors give and what motivates
donors to give. To address these questions, scholars must consider the influence of demographic
and socio-economic characteristics, as well as internal and external motivational parameters on
successful giving behaviour. However, much more attention has been paid to universities in Western
countries and the United States. This study aims to review the factors influencing organizational
philanthropic fundraising success and to gain an understanding of factors affecting donors’ giving
decisions and perceptions of giving. This work focuses on donors’ giving to Malaysian and Australian
public universities.
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