Chin, Chee Hua and Lo, May Chiun and Nair, Vikneswaran and Songan, Peter
(2016)
Examining The Effects Of Environmental
Components On Tourism Destination
Competitiveness: The Moderating
Impact Of Community Support.
Asian Academy of Management Journal (AAMJ), 21 (1).
pp. 1-30.
ISSN 1394-2603
Abstract
Contemporarily, tourism sector is a highly competitive environment, which forces tourism
players to provide better visitor services in order to stay competitive. In rural tourism, a
growing niche in the tourism market, multiple components of environmental constructs
play a crucial role in contributing to the sustainability and competitiveness of rural
tourism destinations. Hence, this study examines the impact of environment components
on development of rural tourism destination competitiveness from a local community
perspective. In addition, community support was adopted as moderator variable to
examine the relationship among the constructs. 299 respondents comprising of residents of
rural tourism in Sarawak, Malaysia took part voluntarily in this study. Data analysis was
performed using SPSS Version 21.0 and Smart PLS 2.0 (M3) to assess the developed model,
based on path modelling and then bootstrapping. Interestingly, the fndings revealed that
four of the environmental constructs have had a signifcant positive impact on destination
competitiveness from local communities' perspective.
Actions (login required)
 |
View Item |
![[img]](http://eprints.usm.my/style/images/fileicons/application_pdf.png)
