N. Dubé, François and HaiJuan, Yang and Lijun, Huang
(2016)
Halal Certification System As A Key Determinant
Of Firm Internationalisation In The Philippines
And Malaysia.
Asian Academy of Management Journal (AAMJ), 21 (1).
pp. 1-16.
ISSN 1394-2603
Abstract
There is a broad consensus to the effect that public agencies can mitigate the obstacles
and uncertainties associated with the process of firm internationalisation. One critical
aspect of such interventionist policy is the establishment of a national/region halal
certification system, which has been widely recognised as core factor in the international
expansion of halal food firms. Based on a thorough field research conducted in the halal
food industries of the Philippines and Malaysia, the present article shall explicitly
examine how exactly different models of halal certification can promote and ease access
of local firms to international markets. Using both qualitative and quantitative
methodologies, the present article will allow us to formulate general conclusions
regarding the relationship between firm internationalisation and halal certification, as
well as specific insights for other halal food industries seeking to promote their
international activities.
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