Haron, Hasnah and Ismail, Ishak and Oda, Sobei
(2015)
Ethics, Corporate Social Responsibility And
The Use Of Advisory Services Provided By Smes:
Lessons Learnt From Japan.
Asian Academy of Management Journal (AAMJ), 20 (1).
pp. 1-30.
ISSN 1394-2603
Abstract
Japan has a high-income economy and a high Consumer Price (CPI) index. Because
Malaysia desires to have a high-income economy, it has much to learn from SMEs in
Japan, which have proven successful. A study was conducted on 17 SMEs in Japan. Data
were collected by sending a set of questions to respondents and by interviewing them
using the same set of questions if they are willing to be interviewed. Interviews were also
conducted at three large companies that were once SMEs. The results indicated that
SMEs in Japan emphasise seniority and treat their business like a family. SMEs in Japan
value customer satisfaction do not believe in "quick wins" and ensure that the business is
expanded progressively, not abruptly. They also believe that it is their responsibility to
preserve traditional culture. The challenges that they faced included declines in sales due
to the decline in foreign visits to Japan and the decreased demand for traditional
products. An additional factor contributing to the success of SMEs in Japan is the
Japanese government's ability to "make the blue collars' conditions equal to the white
collars conditions'", particularly through the expanded application of the monthly
payment, lifetime employment and seniority-based payment and promotion systems in
SMEs, making them resemble large corporations. The factors that contribute to the
success of Japanese SMEs can be emulated in Malaysia.
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