M. Zain, Osman and Jan, Muhammad Tahir and Ibrahim, Andy B.
(2013)
Factors Influencing Students' Decisions In
Choosing Private Institutions Of Higher
Education In Malaysia: A Structural
Equation Modelling Approach.
Asian Academy of Management Journal (AAMJ), 18 (1).
pp. 1-16.
ISSN 1394-2603
Abstract
There are almost 500 institutions of private higher education currently in operation in
Malaysia, these include colleges, university colleges and universities. These institutions
are helpful because they fill the gap caused by limited seating for potential students in
government institutions of higher learning. A total sample of 373 students comprising
students from secondary schools was used in this study. These students were in the British
equivalent O and A levels of education. A questionnaire containing 46 statements was
distributed randomly to the respondents during a motivation seminar at their respective
schools. The data analysis was conducted using SPSS and AMOS software programme
packages for Windows. Factor analysis was performed to extract and decide on the
number of factors underlying the measured variables of interest. Structural Equation
Modelling (SEM) was then used to examine the variables and the fitness of the proposed
model. The results indicate a substantial positive effect of perception and promotion on
the students' choice of private institutions for higher education. The results also reveal a
significant positive effect of perception on influence and promotion on influence.
Therefore, the findings of this study have a substantial effect on private institutions of
higher education.
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