Rajkumar, Paulrajan
(2013)
A Study Of The Factors Influencing The
Location Selection Decisions Of Information
Technology Firms.
Asian Academy of Management Journal (AAMJ), 18 (1).
pp. 1-20.
ISSN 1394-2603
Abstract
This study seeks to understand the factors influencing the location selection decision
making of information technology companies in India. The development of industrial
estates has experienced phenomenal growth due to the globalisation policy of the
government of India. Seven constructs, which include manpower, technology, social,
hedonistic, industrial site, economic governmental factors, and as well as their
underlying items, play vital roles in location selection decisions. A pilot study was
conducted to understand the market and frame an effective questionnaire. The survey
used a structured questionnaire for personnel from information technology organisations,
government, and support service organisations. The data collected from the respondents
was analysed to reduce it to meaningful factors. The factorised data and the constructs
were further analysed with the help of a structural equation model. These analyses and
path diagram reveal new dimensions in the location decision-making process.
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