A. Qader, Iman Khalid and Zainuddin, Yuserrie
(2011)
The Influence Of Media Exposure, Safety And
Health Concerns, And Self-Efficacy On
Environmental Attitudes Towards Electronic
Green Products.
Asian Academy of Management Journal (AAMJ), 16 (2).
pp. 1-20.
ISSN 1394-2603
Abstract
As the high-tech industry evolves at a rapid pace, vast amounts of hazardous materials
are used in fuelling its global expansion. These rapid changes in production processes
are significantly depleting natural resources. With the surge of popular interest and
awareness pertaining to environmental issues, organisations may be in peril if
consumers' attitudes towards their products are ignored. This study intends to understand
consumers' environmental attitudes towards electronic green products and to identify the
effect of three factors, namely, media exposure, safety and health concerns, and selfefficacy, on this attitude. Data were collected via a self-administered questionnaire
among 170 respondents in a public university. The results of the study indicated that
safety and health concerns as well as self-efficacy had significant positive impacts on
consumers' environmental attitudes. Surprisingly, however, media exposure did not
exhibit any significant influence on consumers' environmental attitude. It is recommended
that campaign and awareness projects focus on safety and health issues. Additionally,
media should play a more active role in increasing environmental awareness among
consumers.
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