Peranan perhubungan awam dalam program perhubungan komuniti : kajian kes di Perbadanan Pembangunan Pulau Pinang (PDC)

Hassan, Wazharatul Fajariyyah (2004) Peranan perhubungan awam dalam program perhubungan komuniti : kajian kes di Perbadanan Pembangunan Pulau Pinang (PDC). Masters thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini bertujuan untuk mengenalpasti peranan perhubungan awam di Perbadanan Pembangunan Pulau Pinang (PDC) dalam program perhubungan komuniti. Tinjauan dijalankan melalui temubual bersemuka dengan pengamal perhubungan awam PDC dan wakil penduduk. Tinjauan soal selidik kendali sendiri melalui pos pula dijalankan dengan penduduk di kawasan Bandar Bayan Baru untuk melihat maklum balas penduduk terhadap program perhubungan komuniti PDC. Model yang digunakan dalam kajian ini ialah_Model Sistem Terbuka Perhubungan Awam yang diasaskan daripada Model Perhubungan Awam Simetrik Dua Hala oleh Grunig. The purpose of this study is to identify the public relations role in community relations programme at Penang Development Corporation (P DC). Face to face survey was carried out with P DC's public relations practitioner and community leader. Mail selfadministered questionnaires were distributed to the residents of Bandar Bayan Baru to get their feedback on PDC's community relations programme. Model used in this study is Open Systems Model of Public Relations, based on Grunig's Two-way Symmetric Public Relations Model.

Item Type:	Thesis (Masters)
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	Pusat Pengajian Komunikasi (School of Communication)
Depositing User:	Mr Noorazilan Noordin
Date Deposited:	12 Sep 2017 04:36
Last Modified:	12 Sep 2017 04:36
URI:	http://eprints.usm.my/id/eprint/36447

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