Adham, Khairul Akmaliah and Said, Mohd Fuaad
(2008)
Technological Innovation And Firm Development:
The Case Of Infovalley Digital Autopsy
System Commercialisation.
Asian Academy of Management Journal (AAMJ), 13 (2).
pp. 1-31.
ISSN 1394-2603
Abstract
Current research emphasises the importance of the successful commercialisation of
technology in the development of small firms and the need to address unique contextual
dimensions when examining the concept of commercialisation. Guided by product and
venture development lifecycle models as well as a structuration perspective, this case
study examines how an entrepreneurial venture called Infovalley Life Sciences develops
and commercialises the firm's digital human autopsy system despite the fact that the firm
operates within an underdeveloped innovation system context. In-depth interviews were
conducted with key individuals involved in the innovation and venture development
processes. Analysis indicates that the entrepreneur and his or her team co-evolve with
their business contexts in creating a favourable nvironment for themselves. This process
requires the entrepreneur to integrate his or her broad knowledge of technology
applications and the market with his or her team's highly specialised knowledge in the
core technology domain; this process results in a successful product launch. This leads to
the creation of internal core capability, which supports the commercialisation of new
products and thereby contributes to the firm's development and growth. This link between
structuration and resource-based perspectives of entrepreneurship augments the
conceptualisation of entrepreneurship, technological innovation and firm's development
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