Che Amad, Latifah and Abdul Hamid, Abu Bakar and Md Salleh, Norzafir and Chong , Siong Choy
(2008)
Adapting Buyer-Supplier Relationship Practices
In The Local Industry.
Asian Academy of Management Journal (AAMJ), 13 (2).
pp. 1-16.
ISSN 1394-2603
Abstract
This study examines the types and extent of supplier development activities undertaken by
an identified manufacturing firm, along with the importance of supplier development
goals. Data was collected through a cross-sectional survey of 26 respondents, consisting
of officers, engineers, managers and senior managers from various sections within the
buying firm's organisation. The analysis is based primarily on descriptive statistics. The
results reveal that the supplier-specific factors are more prominent predictors of the
outcomes of the supplier development efforts as compared to the other factors. The
manufacturer's focus on the supplier development programme appears to be a short-term,
results-oriented approach involving limited or no significant efforts on the side of the
buying firm. There is evidence indicating that the manufacturer has not fully utilised the
expertise of its suppliers in designing its products, since there is lack of supplier
involvement in the early stages of the design and development activities. The overall
results point to numerous deficiencies in the supplier development programme. Practical
implications are provided in light of the findings.
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