Ndubisi, Nelson Oly
(2004)
Knowledge Management: A Case Of "Search
And Replace Marketing" Or An Emerging
Field Of Management.
Asian Academy of Management Journal (AAMJ), 9 (1).
pp. 1-24.
ISSN 1394-2603
Abstract
This paper critically examines the term "knowledge management" (KM), its components,
and the initiatives of a number of organizations that parade as knowledge management
pioneers and catalysts, as well as the concept of tacit knowledge. The concept of
knowledge management is examined in the web sites of consultancy firms, information
practitioners, and other firms that claim to have benefited immensely by implementing
knowledge management solutions. In addition a pool of experienced academicians was
interviewed to get their views on knowledge management and to furnish information on
the knowledge management initiatives in their department/unit etc. The observation made
is that the firms are either managing information under the knowledge management
nomenclature or managing work practices by instituting an information sharing culture.
It is concluded that information management (IM) has been searched and replaced with
KM. There is no value added to warrant KM to be an emerging field of management,
even the ontology and epistemology of KM at best is ill-defined. In fact KM has no
intrinsic meaning
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