Freeman, Susan
(2003)
The Management Of Conflict In Buyer-Seller
Relationships: A Case Study Of An Australian
Exporter In Asian And Us Markets.
Asian Academy of Management Journal (AAMJ), 8 (2).
pp. 1-24.
ISSN 1394-2603
Abstract
This paper will extend the conflict management stream by examining the complexity of conflict
in buyer-seller relationships, comparing Western and Asian markets and their "contextual
boundaries". Specifically, a model is developed linking different dimensions of cross-cultural
business relationships to different dissolution and communication strategies for managing
conflict. Multiple in-depth interviews in a single case study provide support for the theoretical
development of a model of five key factors important in the selection of appropriate conflict
management styles by the focal firm when managing buyer relationships in psychically distant
markets.
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