Trondsen, Tor Jarl
(2002)
Success Factors In Growing Smbs: A Study Of Two
Industries At Two Stages Of Development.
Asian Academy of Management Journal (AAMJ), 7 (1).
pp. 1-13.
ISSN 1394-2603
Abstract
The study attempts to identify factors for growing SMBs. An evolutionary phase approach has been
used. The study also aims to find out if there are common and different denominators for newer and
older firms that can affect their profitability. The study selects a sampling frame that isolates two
groups of firms in two industries at two stages of development. A variety of organizational and
structural data was collected and analyzed. Amongst the conclusions that may be drawn from the
study are that it is not easy to find a common definition of success, it is important to stratify SMBs
when studying them, an evolutionary stage approach helps to compare firms with roughly the same
external and internal dynamics and each industry has its own set of success variables.
The study has identified three success variables for older firms that reflect contemporary strategic
thinking such as crafting a good strategy and changing it only incrementally, building core
competencies and outsourcing the rest, and keeping up with innovation and honing competitive
skills.
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