Munusamy, Jayaraman
(2004)
Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective.
PhD thesis, Universiti Sains Malaysia.
Abstract
Proses globalisasi dan kemunculan kawasan perdagangan bebas mendorong firma-firma MACPM untuk mengeksport. Kajian ini bertujuan untuk meninjau sikap pengurus
terhadap eksport dan persepsi pengurus terhadap faktor-faktor persekitaran pasaran dalam
negeri di kalangan pengurus-pengurus yang bekerja dengan firma-firma MACPM. Kajian ini juga bertujuan untuk menjelaskan sama ada perbezaan di antara sikap pengurus
terhadap eksport dan persepsi pengurus terhadap faktor-faktor persekitaraan pasaran
Jalan negeri adalah punca perbezaan profil demografi pengurus dan tempat kerja pengurus. Data dikumpul melalui soal selidik dari 135 firma yang merupakan ahli-ahli
Persatuan Pembekal Proton dan Kelab Vendor Perodua.
The process of globalization and the emergence of Regional Trade Agreements have crated the needs for MACPM firms to engage in exporting. This study attempts to explore the nature of managerial attitude towards exporting and managerial perception of
the domestic market environmental forces among managers working in the MACPM
tirms and to explain if the differences in managers' attitude towards exporting and
managers' perception of the domestic market environmental forces could be attributed to the differences of managers' demographic profiles and their work settings among
managers working in MACPM firms. The data were collected through the questionnaires from 135 firms. which are the members of Proton Vendors' Association and Perodua
Vendors' Club.
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