Januiliali, Wan and Mohd Zain, Nordin (1999) Propensity Of Product Innovation In Malaysian Manufacturing Companies. Asian Academy of Management Journal (AAMJ), 4 (1). pp. 1-17. ISSN 1394-2603
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Official URL: http://web.usm.my/aamj/4.1.1999/4-1-2.pdf
Abstract
The significance of new product development (NPD) to corporate success has drawn numerous studies over the last forty years. (NICB 1964; Cooper 1979, 1980; Calantone and Cooper 1981; Booz, Allen and Hamilton 1982; Maidique and Zirger 1984; Cooper and Kleinschmidt 1986, 1987, 1990). These studies have confirmed that new products are crucial to the financial well being of companies, making product development an inevitable function for most corporations.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Penerbit Universiti Sains Malaysia (USM Press) > Asian Academy of Management Journal (AAM) |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 04 Jul 2017 07:59 |
| Last Modified: | 04 Jul 2017 07:59 |
| URI: | http://eprints.usm.my/id/eprint/35337 |
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