Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia

Mohamad, Osman and N. Wheeler, Colin (1996) Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia. Asian Academy of Management Journal (AAMJ), 1 (2). pp. 1-16. ISSN 1394-2603

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Official URL: http://web.usm.my/aamj/1.2.1996/1-2-2.pdf

Abstract

The industrialisation strategy which aimed at diversifying the Malaysian economic base saw the rising importance of the manufacturing sector in terms of employment and export earnings. Exporting shifted from being an option to a strategic imperative for firms in the manufacturing sector when the Industrial Master Plan (1985) was launched. The current national policy is to export to non-traditional markets. While competing on cost competitiveness is continued to be emphasised, the exporting firms are also encouraged to upgrade their marketing skills. This paper reports the findings of a study on Malaysian firms' export marketing behaviour and performance.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions:	Penerbit Universiti Sains Malaysia (USM Press) > Asian Academy of Management Journal (AAM)
Depositing User:	Mr Firdaus Mohamad
Date Deposited:	04 Jul 2017 04:50
Last Modified:	04 Jul 2017 04:50
URI:	http://eprints.usm.my/id/eprint/35308

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