The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels

Tareq N. , Hashem (2013) The impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.

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    Abstract

    The study aims to investigate the impact of marketing auditing on employee’s commitment with marketing ethics in Jordanian Five star Hotels. The study population consisted of Jordanian Five stars Hotels employees. A questionnaire was distributed over a convenience sample amounting 200. 125 questionnaires were collected, that is (62.5%) of the total sample. The study results indicated that marketing auditing has positive impact on employee’s commitment with marketing ethics in Jordanian Five star Hotels. There are significant differences in marketing auditing impact on employee’s obligations with marketing ethics in Jordanian Five star Hotels due to gender, academic qualification and experience.

    Item Type: Conference or Workshop Item (Paper)
    Subjects: T Technology > TH Building construction > TH1-9745 Building construction
    Divisions: Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > International Conference on Tourism Development
    Depositing User: Mr Noorazilan Noordin
    Date Deposited: 08 Jun 2017 09:38
    Last Modified: 08 Jun 2017 09:38
    URI: http://eprints.usm.my/id/eprint/34986

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