Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site Malaysia

Mhd Rashid, Munira and Jaafar, Mastura and Dahalan , Norziani (2013) Tourism and SME businesses opportunity in Lenggong Valley World Archaeological Heritage Site Malaysia. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.

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Tourism and Small and Medium Enterprises (SMEs) have been proven to have impact on economic country development. In order for tourism to be advantageous in terms of economic development, income earning, poverty diminution, and improving rural livelihoods, it should be associated with the local economic activities. Business activities in tourism or tourism SMEs are typically involved with activities providing demands and needs of tourists such as food, accommodation, transportation and other necessities.The objective of this study is to understand the potential of tourism activities and SMEs businesses opportunity in Lenggong Valley, Perak. The declaration as World Archaeological Heritage Site by United Nations Educational, Scientific, and Cultural Organization (UNESCO) has opened a huge opportunity for Lenggong Valley to be a world attractive tourism site for its historical value and natural resources. With high level of local community readiness, tourism and SMEs in Lenggong Valley has the potential to be developed. Nonetheless, all the stakeholders must be able to apply appropriate strategy and tactics in order to make Lenggong Valley become a marketable and attractive place for both local and international tourists.

Item Type: Conference or Workshop Item (Paper)
Subjects: T Technology > TH Building construction > TH1-9745 Building construction
Divisions: Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > International Conference on Tourism Development
Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Tourism Development

Zoom Profil Pakar (Expert Profile) > Mastura Jaafar @ Mustapha (Housing, Building & Planning)
Depositing User: Mr Noorazilan Noordin
Date Deposited: 08 Jun 2017 00:30
Last Modified: 03 Jan 2018 11:11

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