Building futures oriented universities.

Shuib, Munir (2010) Building futures oriented universities. Bulletin of Higher Education Research. pp. 1-3. ISSN 1675-6428

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Abstract

In 1962 the company Humble Oil ran an advertising campaign that claimed “Each day Humble supplies enough energy to melt 7 million tons of Glacier”. Today this advertisement seems bizarre! It is likely that to a future generation the Lisbon Declaration, issued by the European University Association in 2000, which set a 2010 European target of becoming: “the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth, with more and better jobs, and greater social cohesion”1 will seem equally hapless. After all, there is no mention of the environment, of a relevant ethically oriented values base, of a wider human context, nor of a vision reaching beyond the narrow economy and social maintenance of the status quo.

Item Type:	Article
Additional Information:	•Building futures oriented universities. •Universiti Sains Malaysia and looking to Malaysian tradition for guidance. •APEX University Research Agenda (AURA) Project (2008-2014): A USM Initiative. •How Polite are Malaysian Undergraduates?. •Research Short Notes •News and Events •Publications
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	Institut Penyelidikan Pendidikan Tinggi Negara IPPTN (National Higher Education Research Institute NaHERI) > Bulletin of Higher Education Research
Depositing User:	Mr Erwan Roslan
Date Deposited:	30 May 2017 06:21
Last Modified:	30 May 2017 06:21
URI:	http://eprints.usm.my/id/eprint/34735

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