Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?

Chu Abdullah, Siti Aishah (2016) Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Bulletin of Higher Education Research. pp. 6-9. ISSN 1675-6428

[img]
Preview
PDF
Download (231Kb) | Preview

    Abstract

    Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).

    Item Type: Article
    Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
    Divisions: Institut Penyelidikan Pendidikan Tinggi Negara IPPTN (National Higher Education Research Institute NaHERI) > Bulletin of Higher Education Research
    Depositing User: Mr Erwan Roslan
    Date Deposited: 16 May 2017 13:03
    Last Modified: 17 May 2017 16:45
    URI: http://eprints.usm.my/id/eprint/34169

    Actions (login required)

    View Item
    Share