Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?

Chu Abdullah, Siti Aishah (2016) Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Bulletin of Higher Education Research. pp. 6-9. ISSN 1675-6428

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Abstract

Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).

Item Type: Article
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Institut Penyelidikan Pendidikan Tinggi Negara IPPTN (National Higher Education Research Institute NaHERI) > Bulletin of Higher Education Research
Depositing User: Mr Erwan Roslan
Date Deposited: 16 May 2017 05:03
Last Modified: 17 May 2017 08:45
URI: http://eprints.usm.my/id/eprint/34169

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