UM in the news : marketing and promotion on social media platforms

N.A. , Hazidah and N.N. , Edzan and Y. , Mahbob and I. , Hasmawati (2012) UM in the news : marketing and promotion on social media platforms. Jurnal PPM: Journal of Malaysian Librarians, 6. pp. 53-62. ISSN 1823-6308

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Today’s technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of this paper is to analyse the strategies used in marketing and promoting of news by the University of Malaya Library (UML). The effectiveness of these strategies will be analyzed via the number of pages viewed, shares, clicks and viral lift. The study is descriptive in nature in which it will describe the strategies used by the UML to market and promote news and also the effectiveness of these strategies. It is hoped that this study will provide some insights on the marketing and promotion of news by libraries especially at higher learning institutions.

Item Type: Article
Subjects: Z Bibliography. Library Science. Information Resources
Divisions: Persatuan Pustakawan Malaysia (PPM) | Librarians Association of Malaysia > Jurnal PPM: Journal of Malaysian Librarians
Depositing User: Mr Noorazilan Noordin
Date Deposited: 15 May 2017 03:50
Last Modified: 15 May 2017 03:50

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