National Library of Indonesia branding strategies through ancient manuscript and rare books collection

Ali, Irhamni (2012) National Library of Indonesia branding strategies through ancient manuscript and rare books collection. In: International Conference On Libraries (ICOL) 2012: Transformation To Humanize Libraries, 2-4 July 2012, Renaissance Hotel, Kota Bharu, Kelantan.

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    Abstract

    The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and manage the reputation of an institution. National Library of Republic Indonesia has a collection of 10,612 manuscripts and more than 80,000 copies of rare books, those are a great strength for the National Library Republic of Indonesia to make them as their Brand Ambassador in marketing the institution. The result of this effort is UNESCO declared Three ancient manuscript of National Library Of Republic Indonesia entitled Negara Kertagama as Memory Of The Word in 2008 and La Galigo also Babad Dipanagara as Memory Of The Word in 2011.

    Item Type: Conference or Workshop Item (Paper)
    Subjects: Z Bibliography. Library Science. Information Resources
    Divisions: Perpustakaan Universiti Sains Malaysia (Library) > International Conference on Libraries (ICOL)
    Depositing User: Administrator Automasi
    Date Deposited: 11 Apr 2017 08:58
    Last Modified: 12 May 2017 09:11
    URI: http://eprints.usm.my/id/eprint/33031

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