Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia

Saad, Suriati (2016) Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Peningkatan perhatian terhadap Tanggungjawab Sosial Korporat (CSR) dalam operasi perniagaan menunjukkan bahawa masyarakat kini menuntut perbadanan mengamalkannya kewajipan moral. Selari minat yang semakin meningkat, laporan tahunan berkaitan inisiatif CSR juga telah diberi keutamaan walaupun melaporkan CSR masih diklasifikasikan sebagai tindakan sukarela. Laporan CSR telah menjadi rutin kebanyakan organisasi di setiap industri termasuk minyak dan gas. Kajian ini bertujuan untuk menganalisis apa yang termasyhur dari pendedahan laporan CSR. Persepsi laporan yang diperolehi boleh membantu organisasi untuk merancang agenda komunikasi CSR perlu dilaporkan untuk mendapatkan persepsi yang baik dari pembacaan laporan. Kajian ini memberi tumpuan kepada laporan CSR oleh organisasi yang beroperasi dalam industri minyak dan gas di Malaysia dengan memberi tumpuan kepada organisasi yang menyediakan keperluan pengguna isi rumah. Analisis data telah dilakukan dengan menggunakan pendekatan interpretasi dengan kaedah analisis kandungan. Dapatan kajian menunjukkan organisasi dilihat sebagai bertanggungjawab apabila agenda laporan itu melaporkan apa yang organisasi boleh dan telah lakukan kepada masyarakat dan alam sekitar. The growing interest on Corporate Social Responsibility (CSR) in everyday business operation shows that our society now demands for corporations to practice it moral obligation. Hence, CSR has no longer become an optional extra for corporation business operation. Social performance such as that of CSR can be a deciding factor for important decision making by stakeholders. Paralleled to the growing interest, reporting on the CSR initiatives has also become fundamental, although the content is still at voluntarily basis. CSR reporting in many organisations across various industries including oil and gas is done through a communication medium such as the annually produced corporate social disclosure. Exploring the impact of the CSR disclosure on readers’ perception is an avenue to understand the readers’ expectations of the organisations. This research is to analyse what transpire from CSR disclosure. The perception derived from readers of the report can help organisation to plan for how their CSR communication agenda should be incorporated in reporting practices.

    Item Type: Thesis (PhD)
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication)
    Depositing User: Mr Noorazilan Noordin
    Date Deposited: 03 Mar 2017 15:58
    Last Modified: 03 Mar 2017 15:58
    URI: http://eprints.usm.my/id/eprint/32293

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