Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia

Mohd Rosdi@Mohd Rodhi, Siti Asma’ (2016) Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Lenggong Valley ialah sebuah tempat tarikan pelancongan desa yang baru membangun. Ia telah diiktiraf sebagai tapak warisan dunia oleh Pertubuhan Pendidikan, Saintifik dan Kebudayaan Pertubuhan (UNESCO) pada Julai 2012. Status ini pasti akan menyediakan pelbagai peluang perniagaan kepada masyarakat setempat. Menurut Teori Tingkahlaku Terancang (TPB), terdapat tiga faktor utama iaitu sikap, norma sosial dan kawalan tingkah laku yang dirasakan mempengaruhi niat untuk memulakan perniagaan (EI). Terma (EI) merujuk kepada niat yang spesifik oleh individu untuk memulakan perniagaan. Walaupun banyak kajian yang telah dilakukan dalam suasana akademik yang memberi tumpuan kepada pelajar universiti dari pelbagai negara, hanya sedikit kajian yang dijalankan untuk mengetahui faktor yang mempengaruhi masyarakat luar bandar memulakan perniagaan (EI). Justeru, faktor seperti sikap terhadap wang, sikap terhadap memulakan perniagaan, social embeddedness dan kecerdasan emosi jarang dibincangkan khususnya dalam kalangan masyarakat luar bandar. Kajian ini mengkaji hubungan antara faktor (sikap terhadap wang, sikap terhadap memulakan perniagaan, social embeddedness dan kecerdasan emosi) dengan EI dalam kalangan masyarakat luar bandar di Lembah Lenggong, Malaysia. Lenggong Valley is a new developing rural tourism attraction. It has been acknowledged as a heritage site by United Nations Educational, Scientific, and Cultural Organization (UNESCO) in July 2012. The status would definitely provide various business opportunities for the local community. According to Theory of Planned Behavior (TPB), there are three main factors namely attitude, social norm and perceived behavioral control that influencing EI. The term EI refers to specific intention by individual toward specific target goals to start a business. Although much has been done in academic setting which focusing on university students in various countries, very little has relates factors influencing EI among rural community. Further, little is known about attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence influencing EI among rural community. This research attempts to examine the relationship between factors (attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence) with EI among rural community in Lenggong Valley, Malaysia.

    Item Type: Thesis (PhD)
    Subjects: T Technology > TH Building construction > TH1-9745 Building construction
    Divisions: Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > Thesis
    Depositing User: Mr Noorazilan Noordin
    Date Deposited: 02 Mar 2017 15:18
    Last Modified: 22 Mar 2017 09:44
    URI: http://eprints.usm.my/id/eprint/32262

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