Factors Influencing The Adoption And Usage Continuance Of Broadband Internet Technology Among Individuals

Lurudusamy, Saravanan Nathan (2016) Factors Influencing The Adoption And Usage Continuance Of Broadband Internet Technology Among Individuals. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Teknologi Internet merupakan suatu siri rangkaian komputer yang digunakan untuk tujuan perhubungan dengan menggunakan pelbagai teknologi akses. Ia memainkan peranan penting dalam pelbagai aspek bidang kehidupan manusia, seperti komunikasi, hiburan dan maklumat inovasi dan menyokong teknologi evolusi yang sentiasa membangun. Walaupun kadar penembusan teknologi Internet Jalur Lebar adalah dalam kadar yang menggalakkan di kebanyakan negara, namun penerimaannya masih menjadi suatu isu penting di Malaysia. Oleh itu, kajian ini menjurus dalam pengenalpastian dua bidang yang berkaitan dalam penyelidikan teknologi Internet jalur lebar, iaitu penerimaan awal dan penerusan penggunaan (selepas penerimaan awal) di Malaysia. Rangka kerja teori yang digunakan dalam kajian ini adalah satu model bersepadu, iaitu Unified Theory of Acceptance and Use of Technology (UTAUT) dan Information Science (IS) Continuance Model yang telah diterbitkan dengan mengintegrasikan dua lagi pembolehubah tidak bersandar, iaitu Persepsi Playfulness dan Persepsi Inovasi. Secara amnya, kajian ini cuba untuk menentukan hubungan di antara pembolehubah-pembolehubah tak bersandar yang akan mempengaruhi penerimaan dan tingkah laku penggunaan teknologi ini dalam kalangan individu di Malaysia. The Broadband Internet is simply a series of worldwide computer networks linked together, interconnecting almost instantly by using various access technologies. It is playing a major role in many areas of our lives, such as communication, entertainment and information which is supported by newer innovations and technology evolvement. While the broadband Internet penetration rate is encouraging in many countries, its adoption is still a notable issue in Malaysia. Therefore, this research is focused on identification of two relevant research streams covering broadband Internet technology, which are adoption and continuance of usage (after initial adoption) in Malaysian individual context. The theoretical framework which is utilized in this study is an integrated model of Unified Theory of Acceptance and Use of Technology (UTAUT) and Information Science Continuance Model which has been further extended by integrating another two independent variables, namely Perceived Innovativeness and Perceived Playfulness. Significantly, this study determined the relationship among the independent variables that influence the adoption and post - adoption behavior of Broadband Internet technology among Malaysian individuals.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: Mr Noorazilan Noordin
    Date Deposited: 02 Mar 2017 11:57
    Last Modified: 02 Mar 2017 11:57
    URI: http://eprints.usm.my/id/eprint/32257

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