The Public Appreciation Towards Campaign Media Of Regional Election In West Java, Indonesia

Octavianti, Meria and Ira Mirawati, Ira Mirawati (2015) The Public Appreciation Towards Campaign Media Of Regional Election In West Java, Indonesia. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.

[img]
Preview
PDF
Download (361Kb) | Preview

    Abstract

    Various studies show that the media plays an important role in political contexts including in the regional head election. Previous study shows that the campaign media management gives a significant contribution to influence perception, attitude, and behavior of voters. So, campaign media management is one of the important factors needed to be considered by the candidates and managed professionally so it can provide a significant impact to influence voters. The purpose of this study is to describe and analyze the responses or public appreciation towards the campaign media of regional head election in West Java, Indonesia.

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: Name Of Student : Haja Mydin B. Abdul Kuthoos
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 14 Feb 2017 08:46
    Last Modified: 14 Feb 2017 08:46
    URI: http://eprints.usm.my/id/eprint/32047

    Actions (login required)

    View Item
    Share