RM Girsang, Lasmery (2015) Implementation Of Marketing Communication Mix For Brand Building (A Descriptive Study At All Sedayu Hotel Gading, Jakarta). In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.
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Abstract
Nowadays, the competition at business sector in Indonesia has pushed companies more creative in using the best strategy in running its operation. There are numerous ways which can be run to promote a company. Among that ways, marketing communication mix is one of the tools used by company to reach its customers. For long time, many companies had applied marketing communication by considering any purposes. Previously in general, the objective of marketing communication mix is ultimately to achieve sales. But nowadays, it can be also agreed that marketing communication mix is to provide information to deal with the customer’s buying. Or for specific reason, marketing communication mix is also used for branding activity from the company in which brands and organizations are presented to their audiences.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Name Of Student : Haja Mydin B. Abdul Kuthoos |
| Subjects: | P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media |
| Divisions: | Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC) Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Media, Communication, & Culture (ICMCC) |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 10 Feb 2017 08:54 |
| Last Modified: | 10 Feb 2017 08:54 |
| URI: | http://eprints.usm.my/id/eprint/32021 |
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