Rtm Goes Digital: Process & Challenges

Ibrahim, Intan Soliha and Abd Wahab, Juliana and Salleh, Suhaimi (2015) Rtm Goes Digital: Process & Challenges. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.

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    Abstract

    Radio and Television Malaysia (RTM) is a broadcasting station own by The Malaysian Government. The study is to examine RTM’s readiness and preparation intended for digital radio broadcasting. These studies apply qualitative approach through in-depth interviews. Issue regarding digital radio are complex and subjective. Moreover, the implementation of digital radio involved technology, organisation and the readiness of RTM. Radio established in Malaya (Malaysia) through electromagnetic wave (analogue) in 1920. As a result of Malaysia formation in 1963, RTM functioned in analogue wave until present. Astro is the first digital broadcasting station in Malaysia. Astro officially aired in 1996 and became a push factor for RTM to begin with the digital project in 2000.

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: Name Of Student : Haja Mydin B. Abdul Kuthoos
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 10 Feb 2017 16:48
    Last Modified: 10 Feb 2017 16:48
    URI: http://eprints.usm.my/id/eprint/32017

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