Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity

Bidin, Rosmiza (2016) Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap aspek yang menyumbang kepada pemahaman identiti korporat dalam organisasi. Dengan mengambil kira sifat konteks tafsiran identiti korporat dan pengurusan, menggambarkan identiti korporat dekat dengan persekitaran operasi, dan pemikiran pengurusan adalah penting. Kajian membangunkan dan menguruskan identiti korporat dari persepsi pengurusan di Asia, khususnya di Malaysia adalah terhad. Oleh itu kajian ini cuba untuk mengisi jurang dan memperkayakan data pada pemahaman unsur identiti korporat di Malaysia. Kami memilih organisasi di Malaysia kerana syarikat berkaitan kerajaan memainkan peranan penting dalam pembangunan ekonomi, terutama di negaranegara membangun. Walau bagaimanapun, pengalaman banyak negara menunjukkan bahawa GLC biasanya kurang cekap daripada bukan GLC seperti yang diukur oleh prestasi ekonomi mereka. The study of corporate identity is a complex whereby managers have to consider the contextual nature of corporate identity interpretation and management, describing corporate identity close to the operating environment, and to the thinking of people in management. The study of corporate identity elements from the perception of management in Asia, particularly in Malaysia is limited. Therefore this study tries to fill the gap and enrich the data on the understanding of corporate identity elements in Malaysia. We choose to study government link in Malaysia because government linked company play an important role in economic development, and providing job opportunities. especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic performance.

    Item Type: Thesis (PhD)
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication)
    Depositing User: Mr Noorazilan Noordin
    Date Deposited: 07 Feb 2017 08:40
    Last Modified: 07 Feb 2017 08:40
    URI: http://eprints.usm.my/id/eprint/31946

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