The Role Of Media In Promoting Corporate Social Responsibility On Environment Sustainability

Dorien Kartikawangi, Dorien Kartikawangi (2015) The Role Of Media In Promoting Corporate Social Responsibility On Environment Sustainability. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.

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    Abstract

    Corporate Social Responsibility (hereinafter will be referred to as CSR) which has been recognized in Indonesia since 1945 (Serad, 2012) is one of important pillars in empowering community by placing corporates as government’s important partners. Despite the improving implementation, by not only exercising its obligation stipulated by the government, there are still spaces to optimize strategic role of this type of program. Evaluation and sustainability of programs are rarely conducted therefore the effect on community in the long run sometimes does not obtain any attention.

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: Name Of Student : Haja Mydin B. Abdul Kuthoos Phone No. : +60194145540
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 10 Feb 2017 16:12
    Last Modified: 10 Feb 2017 16:12
    URI: http://eprints.usm.my/id/eprint/31924

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