Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia

Chan , Tak Jie and Mohd Hasan, Nurul Ain and Waheed, Moniza (2015) Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.

[img]
Preview
PDF
Download (158Kb) | Preview

    Abstract

    In the past few decades, research in Corporate Social Responsibility (CSR) has emerged tremendously in the corporate and academic world. Organisations today realise the significance of being ethical in their business in order to attract external stakeholders and retain employees. However, majority of the previous studies on CSR mainly focuses on the external stakeholders such as customers, media, investors, and government while the influence of CSR practices from an employee’s perspective (as an internal stakeholder) remains largely undiscovered. The current study investigates university as an entity of organisation to explore their CSR practices. The key focus of this study is on one of the research universities in Malaysia, namely Universiti Putra Malaysia (UPM).

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: Name Of Student : Haja Mydin B. Abdul Kuthoos Phone No. : +60194145540
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 06 Feb 2017 11:00
    Last Modified: 06 Feb 2017 11:00
    URI: http://eprints.usm.my/id/eprint/31918

    Actions (login required)

    View Item
    Share