Fan Nation: Harnessing Fandoms For Political Participation

Celerio, Pauline Jane and Cruz, Mariella Roselle R and Layco, Hydie D.R and Samson, Glenn Pierre C (2015) Fan Nation: Harnessing Fandoms For Political Participation. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.

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    Abstract

    In the Philippines, schoolchildren consider celebrities as heroes. During elections, adults elect actors-turnedpoliticians in public office. Former artist Joseph Estrada, for instance, is now mayor of Manila after having been senator, Vice President, and President of the country. Boxing champion Manny Pacquiao, meanwhile, is now in congress representing his home province, Sarangani. Currently, two of the icons being heavily marketed by the country’s largest media conglomerate are comedian Vice Ganda and the romantic tandem of Daniel Padilla and Kathryn Bernardo, dubbed as KathNiel, which both target the youth segment. The three personalities appear in television shows every day and have Facebook pages that have now garnered more than 12 million and 890,000 ‘likes’, respectively.

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: Name Of Student : Haja Mydin B. Abdul Kuthoos Phone No. : +60194145540
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 06 Feb 2017 10:52
    Last Modified: 06 Feb 2017 10:52
    URI: http://eprints.usm.my/id/eprint/31916

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