Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page

Albert, Albert (2015) Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang.

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    Abstract

    Nowadays, social media like Facebook and Twitter, showed increasing number rapidly from time to time. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, one of the aspects that affected by this social media phenomena is business. The development of social media provides a developing prospect for E-marketers and digital enterpreneurs. If E-marketers know the insights on their buyers’ characteristic, they could get insights on how customers interpret and receive stimuli (messages/informations), which could affect customers’ decisions.

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: Name Of Student : Haja Mydin B. Abdul Kuthoos Phone No. : +60194145540
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication) > International Conference on Media, Communication, & Culture (ICMCC)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 06 Feb 2017 10:26
    Last Modified: 06 Feb 2017 10:26
    URI: http://eprints.usm.my/id/eprint/31909

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