Enhance Walk-In Movie-Goers’ Cinema Experience In Penang

Chooi , Wei Yee (2016) Enhance Walk-In Movie-Goers’ Cinema Experience In Penang. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Projek penyelidikan ini bertujuan untuk mengkaji permasalahan yang dihadapi oleh para penonton filem panggung wayang di Pulau Pinang. Setelah itu, penyelesaian terhadap masalah yang dikenalpasti akan dicadangkan agar dapat meningkatkan keberkesanan interaksi antara penonton dengan pihak pengurusan panggung wayang. This topic is about to study on problems faced by movie-goers in the cinema in Penang. The purpose of this project is to propose a solution to improve interaction between customer and Cinema Management. Core value of this project is to identify the walk-in movie-goers’ need and provide a better cinema experience for them.

    Item Type: Thesis (Masters)
    Subjects: N Fine Arts > NX Arts in general > NX1-820 Arts in general
    Divisions: Pusat Pengajian Seni (School of Arts) > Thesis
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 13 Jan 2017 15:44
    Last Modified: 13 Jun 2017 14:45
    URI: http://eprints.usm.my/id/eprint/31575

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