Taghizadeh, Seyedeh Khadijeh
(2015)
The Relationship Between Service
Innovation Management Practices On
Performance Within Telecommunications
Industry In Malaysia.
PhD thesis, Universiti Sains Malaysia.
Abstract
Persaingan dalam industri telekomunikasi memerlukan syarikat-syarikat perlu
lebih inovatif dengan permintaan pelanggan yang cepat berubah untuk mencapai
prestasi yang lebih baik. Dalam konteks tersebut, inovasi perkhidmatan memainkan
peranan penting dalam proses keseluruhan perniagaan Syarikat.
The competition in the telecommunications industry requires companies to be
more innovative to align with the fast changing demand of customer to achieve better
performance. In such context, service innovation plays a crucial role in company‘s
overall business performance.
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