Mian, Ejaz Ahmed
(2015)
The Relationship Of Entrepreneurial
Orientation And Entrepreneurial
Marketing With Performance Of
Owner-Managed Small Firms
In Karachi, Pakistan.
PhD thesis, Universiti Sains Malaysia.
Abstract
Prestasi firma kecil adalah penting bagi pertumbuhan ekonomi Pakistan dan penyediaaan
pekerjaan kepada 180 juta rakyatnya. Malangnya, seperti kebanyakan negara-negara membangun
yang lain, firma-firma kecil di sini juga berhadapan dengan bermacam-macam masalah.
Small firm performance is vital for growth of Pakistan’s economy and for providing employment
to its 180 million people. Unfortunately, like many developing countries, small firms are plagued
with multifarious problems. It is important to understand how small firms can be more successful
and play a more meaningful role as expected of them.
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