Hassan, Siti Hasnah
(2012)
Religiosity in Health Related Lifestyle Behaviour: Study of Muslims in Malaysia.
In: International Excellence Award in Islamic Marketing, Januari 2012, At the Second Global Islamic Marketing Conference, Abu Dhabi.
Abstract
Consumers are increasingly sensitive to factors affecting their health. Billions of dollars have
been spent on health related activities by the government, non-government organizations and
private agencies that involved preventive health measures. In recent years, the concepts and
issues of spirituality and religiosity have been given more attention by scholars, policy
makers, and profit and non-profit organizations. This can be seen in certain evidence in
respect of the rapid growth of many Islamic banks, the Halal industry, schools, and other
institutions around the world, as well as in western countries. Recently, religion has become
more prominent in shaping attitude, values and behaviour, as individuals experience a
religious reawakening.
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