The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products

Jalalkamali, Mohammad (2008) The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products. Masters thesis, Universiti Sains Malaysia.

[img]
Preview
PDF
Download (881Kb) | Preview

    Abstract

    Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji adalah ancaman fizikal, ancaman pencapaian, ancaman kewangan, ancaman mas a, ancaman sosial dan ancaman psikologi. The purpose of this study is to find out the effect of motivation and perceived risk on purchase decision for cosmetics products among the university students. Two dimensions of motivation studied in this research are internal stimuli and external stimuli. Perceived risk has six components: physical risk, performance risk, time risk, psychological risk, financial risk and social risk.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: HJ Hazwani Jamaluddin
    Date Deposited: 13 Oct 2016 15:34
    Last Modified: 13 Oct 2016 15:34
    URI: http://eprints.usm.my/id/eprint/30744

    Actions (login required)

    View Item
    Share