Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia

Tan , Patrick Foon Cheng (2015) Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah berdasarkan Teori Atribusi. This study investigates whether organoleptic properties, risk perception, perceived chemical content, contextual cues, trust in water companies, convenience, price and environmental attitude influence Malaysian consumers’ consumption behavior of drinking water. Attribution Theory underlies the model framework in this study.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Noorazilan Noordin
Date Deposited: 04 Oct 2016 08:01
Last Modified: 17 May 2018 03:12
URI: http://eprints.usm.my/id/eprint/30648

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