The Intention To Purchase Eco-Friendly Batik Clothing: Evidence From Young Indonesian Consumers

Md.Noor, Norsyaqinah (2015) The Intention To Purchase Eco-Friendly Batik Clothing: Evidence From Young Indonesian Consumers. Masters thesis, Universiti Sains Malaysia.

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Abstract

Tujuan penyelidikan ini adalah untuk menjalankan kajian terhadap niat pembelian pakaian batik mesra alam. Selain itu daripada kajian sebelum ini, pembelian pakaian mesra alam (EFC) sebagai subset kelakuan alam sekitar telah memberi inspirasi untuk mencapai penyelidikan kuantitatif ini. Pembelian EFC juga mencerminkan pilihan fesyen pengguna. The purpose of this study is to conduct on intention to purchase eco-friendly batik clothing. Besides that from the previous studies, purchasing of environmentally friendly clothing (EFC) as a subset of environmental behaviour has inspired to accomplish this quantitative research.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Noorazilan Noordin
Date Deposited: 04 Oct 2016 04:47
Last Modified: 17 May 2018 03:12
URI: http://eprints.usm.my/id/eprint/30646

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