Improving Sales Towards Sustainability Of Ns Global Marketing

Sapawi, Mazida (2015) Improving Sales Towards Sustainability Of Ns Global Marketing. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kajian kes ini telah dijalankan untuk mendapatkan punca kepada kemerosotan jualan sejak 2013 bagi produk-produk BestDates dari NS Global Marketing. Ia juga adalah untuk mendapatkan cara-cara bagi mengurangkan kos pemasaran tetapi masih mampu memberikan kesan maksimum yang boleh meningkatkan prestasi jualan. This case study has been conducted to find root causes to the declining of sales since 2013 for BestDates products from NS Global Marketing. It is also to find ways to minimize the marketing costs but bringing the maximum impact that can improve the sales performance.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Noorazilan Noordin
Date Deposited: 30 Sep 2016 00:24
Last Modified: 17 May 2018 03:11
URI: http://eprints.usm.my/id/eprint/30633

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