Factors Influencing Consumer’s Purchase Intention Of Solar Panel In Malaysia

Nik Abdul Aziz, Nik Salehah (2015) Factors Influencing Consumer’s Purchase Intention Of Solar Panel In Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

Tenaga solar mempunyai potensi cerah untuk menjadi sumber tenaga bersih untuk masa depan dan yang boleh digunakan pengguna individu di Malaysia. Disertasi ini mengkaji pelbagai faktor yang diandai sebagai mempengaruhi niat pengguna Malaysia untuk membeli panel solar. Faktor-faktor ini adalah polisi kerajaan, kos dan penyelenggaraan, pengetahuan produk dan pengalaman, estetika panel solar, pengaruh sosial, kebimbangan terhadap alam sekitar, manfaat produk dan faktor-faktor demografik (diwakili oleh tahap pendidikan dan pendapatan). Solar energy has a bright potential to be the clean source of energy for the future and to be applied by individual consumers in Malaysia. This dissertation investigates various identified factors that are assumed to be influencing Malaysian consumers’ intention to purchase for solar panel. These factors are perceived government policy, perceived costs and maintenance, product knowledge and experience, solar panel aesthetics, social influence, environmental concern, product benefits and demographic factors (represented by education level and income).

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Noorazilan Noordin
Date Deposited: 28 Sep 2016 09:03
Last Modified: 17 May 2018 03:12
URI: http://eprints.usm.my/id/eprint/30609

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