Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

Loo , Chun Hou (2015) Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 18 Aug 2016 03:55
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/30379

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