Development of Ecotourism Products in Kilim Geopark Based On Tourist Perceptions

Jaafar, Mastura and Nordin, Aleff Omar Shah and Marzuki, Azizan and Abdullah , Shardy (2015) Development of Ecotourism Products in Kilim Geopark Based On Tourist Perceptions. Journal of Sustainability Science and Management, 10 (1). pp. 1-18. ISSN 1823-8556

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Abstract

Tourism development in Kilim Geopark had a significant impact on the growth of local businesses and has indirectly increased the living standards of the local community. The sustainability of tourism products is crucial to increase the number of tourists in the future and to retain the status of the Geopark. This paper aims to identify the level of tourist satisfaction with the tourism products offered at Kilim Geopark in terms of natural attraction, services, facilities, and product prices. Moreover, this paper discusses the extent of eco-tourism product development in the Kilim Geopark and how to maintain the current level of tourist satisfaction. Based on 341 completed questionnaires, this study reveals that the majority of tourists are interested in new ecotourism products offered at Kilim Geopark. However, significant differences between the levels of satisfaction arise concerning tourism products. Non-Malaysian tourists are perceived to be more satisfied compared to Malaysian tourists based on certain products and selected services. As an emerging tourist attraction, several measures should be considered to improve the competitiveness while maintaining the future development of ecotourism products in Kilim Geopark.

Item Type: Article
Subjects: T Technology > TH Building construction > TH1-9745 Building construction
Divisions: Pusat Pengajian Pendidikan Jarak Jauh (School of Distance Education)
Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning)
Zoom Profil Pakar (Expert Profile) > Professor Sr. Dr. Mastura Jaafar @ Mustapha (Housing, Building & Planning)
Depositing User: Administrator Automasi
Date Deposited: 22 Jul 2016 02:45
Last Modified: 03 Jan 2018 11:11
URI: http://eprints.usm.my/id/eprint/30190

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