Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event

Ayob, Norazirah (2015) Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event. PhD thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan tingkah laku langsung pengunjung. This study emphasizes on the importance of physical aspects of the event, as well as enjoyment, engagement, and memorable experiences in the context of public community event. The main objective of the study is to examine visitors’ consumption experiences which comprised of perceived causes and consequent behaviors. The mediating effect of total event experience on perceived causes and consequent behaviors also being explored in this study. The study also investigates effect of segments of visitors on the event consumption experiences.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 22 Jul 2016 02:00
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/30186

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