Strategic Social Responsibility For Small And Medium Industries From The Perspectives Of Public Relations

Krishnan, Mahadevan (2015) Strategic Social Responsibility For Small And Medium Industries From The Perspectives Of Public Relations. PhD thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini bertujuan memahami bagaimana komponen sosial dan pemuliharaan alam sekitar diterapkan ke dalam proses di kalangan sektor pembuatan Industri Kecil dan Sederhana (IKS) yang mencerminkan inisiatif tanggungjawab sosial yang strategic, bertujuan menyumbang kepada kelestarian serta daya-saing perniagaan. This research endeavours to comprehend how the social and environmental components are incorporated into the manufacturing-based Small and Medium Industries (SME), as part of a strategic social responsibility (SR) initiative that is beneficial and is sustainable.

Item Type: Thesis (PhD)
Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions: Pusat Pengajian Komunikasi (School of Communication)
Depositing User: Mr Firdaus Mohamad
Date Deposited: 01 Jul 2016 09:06
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/30155

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