Zubir, Ziffa
(2015)
Improving Sales Performance :
Rafellinna Sdn. Bhd.
Masters thesis, Universiti Sains Malaysia.
Abstract
Kesedaran penjagaan kecantikan dan kesihatan di dalam kalangan pengguna Malaysia
semakin meningkat berdasarkan lambakan produk-produk sedemikian di pasaran baik melalui
media sosial mahupun di premis-premis jualan.
Beauty and healthcare awareness among Malaysians on the rise based on the dumping of such
products on the market through social media and sales premises. For being the leading beauty
and health are always strong and competitive, it is important for the company to intensify
marketing selling products. However, the performance of the company began to recede starting
in February 2013 until now.
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