The Contribution Of Marketing Communication Towards Sustainability Of Mb Global

Ab Samad, Hafidzoh (2015) The Contribution Of Marketing Communication Towards Sustainability Of Mb Global. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Kajian kes ini telah dijalankan untuk menganalisa sumbangan komunikasi pemasaran ke arah kelestarian MB Global. Kebimbangan terbesar bagi syarikat itu adalah jualan yang tinggi syarikat tetapi tidak mewakili keuntungan yang baik. This case study has been conducted to analyze the contribution of marketing communication towards sustainability of MB Global. The biggest concern for the company is the high sales of the company would not represent a good profit as if sales increased, expenses also increased, and it will result in lower profit.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 20 Jun 2016 14:56
    Last Modified: 17 Apr 2017 14:23
    URI: http://eprints.usm.my/id/eprint/30123

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