Ab Samad, Hafidzoh
(2015)
The Contribution Of Marketing
Communication Towards Sustainability
Of Mb Global.
Masters thesis, Universiti Sains Malaysia.
Abstract
Kajian kes ini telah dijalankan untuk menganalisa sumbangan komunikasi pemasaran
ke arah kelestarian MB Global. Kebimbangan terbesar bagi syarikat itu adalah jualan
yang tinggi syarikat tetapi tidak mewakili keuntungan yang baik.
This case study has been conducted to analyze the contribution of marketing
communication towards sustainability of MB Global. The biggest concern for the
company is the high sales of the company would not represent a good profit as if
sales increased, expenses also increased, and it will result in lower profit.
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